Expansion and location planning
Expansion and location planning

One of the defining decisions in an enterprise is the issue of location. Unknown markets, particularly in foreign countries, can be judged more efficiently with the use of geomarketing and regional market data, so that locations with high potentials can be analyzed on the micro-level.

A large number of potential customers combined with an attractive location are characteristic factors for a retail location with high revenues. The identification of attractive regions combines with market data to demonstrate purchasing power and demographics in a cartographic visualization.

Geomarketing allows manufacturers to examine locations carefully. For subsidiaries used for storage purposes, factors like utilization and accessibility are of critical importance. Cartographic evaluations visualize flows of goods and distances between delivery points. Service locations should increase the proximity to the customers. Taking potential new customers into consideration can extend the plan by an important element: regional market data in the B2B sector.