A brief analysis of your top clients will demonstrate that a lot of time and commitment is wasted on clients who bring little to no revenue and contribution margin.
Directing focus on the right clients and greater connection of personal and budget resources sustainably increases sales efficiency. Clear classification of customers sets the foundation for the application of field service in corresponding intensity, energetic phone support and/or the possibly sole address through newsletters.
To this effect, important clients are not necessarily current customers but potential customers.With an elaborate partner program these customers can become your most important sales partners for the long-term. Such a program must be constructed differently according to different target groups.
Together with market leading enterprises we have already successfully introduced these programs and would like to support you in organizing the right classification for your customers as well as implement suitable partner programs.